Why Your Next Event Needs a Mobile App?
Let’s face it – there is no escaping technology.
It is everywhere and its integrated with everything in our lives.
Technology can make you or break you, that is the new norm.
When it comes to Events and the role technology plays in it, you have to realize the true potential one can unmask if using technology to real advantage. Its 2019 and Event Planners now have to address increasingly more personal catered demands, fast-paced clients and even faster-paced technology changes. Add to its limited budgets, time constraints, and unexpected twists, making an event experience flawless becomes quite a work.
Mobile apps are a culture we have all grown accustomed to, given their presence as location-based apps, to their development on the spectrum of augmented and virtual reality. In fact, as per Statista, by the year 2020, mobile apps are expected to generate $188.9 billion as global.
Mobile Apps add Personal Touch.
As much has technology made things complex it has also helped add that personal branded touch every event hopes to achieve. It has made the connection easier.
Mobile Apps have become a primary part of our daily life, and the event industry is no different. When it comes to technology, this is one of the most well-established technology usage in this industry – the branded mobile apps. Having a personal event mobile app adds that personal touch – you literally land in attendees pockets. It’s a great way to interact with your attendees.
A custom-built app can be finely tailored for the theme of an event. Though mobile apps suit tech events, marketing events and large audience conferences it can also be used for events like weddings and graduations. Think of a wedding event app where attendees can share photos they take and leave messages for the bride and groom (kind of like a personal hashtag Instagram).
Mobile Apps add to Event Experience
As an event planner, custom event mobile apps help connect with attendees even before the event. You can use it to send reminders, countdown and even any offers. Attendees can reserve their seats, buy tickets or merchandise right from the mobile app. You can post real-time polls, questions, photos and inform attendees of any changes in agendas, etc. The best part is you can still connect with the attendees’ post-event too. Get direct feedback and engage with them.
High Engagement by Attendees
Attendees find them useful and engaging, they also significantly reduce printing costs, allows organizers to accumulate data and opens more doors to sponsorship opportunities.
Apart from that, event organizers have one of a kind opportunity to offer attendees a custom and personal experience which is so different to program brochures and hard copies that just pile up in the trash. Attendees can find all the information about the event in one place. The information is quite literally in their hands.
Is Event Mobile App better than Event Website?
None is better than the other. A custom event website is an excellent tool for event branding, in fact, a lot of sites work seamlessly with the mobile app. A dedicated event website adds to the event grandeur and integrity. A uniform, planned and one voice content displayed across all mediums used for event marketing can significantly add value to the brand and helps brand find a broad audience spectrum.
At Dawat Pakistan we believe in giving our clients the best of the best. If a mobile application can help promote your brand’s event forward, we’d help you get there.